Why we love WIX Studio

Choosing the right website platform is just as important as the build itself.

After more than two decades working across the full spectrum of content management systems, WordPress, Shopify, Squarespace and beyond, KGMG Creative director Kelly Griffiths has a clear answer when clients ask which platform she'd recommend.

For most regional businesses starting fresh or building something new, it's Wix Studio. Every time.

Here's why.

Not a one-size-fits-all answer:

To be clear, platform choice always depends on your specific needs and situation.

Running a large-scale e-commerce operation with thousands of inventory items? Shopify is purpose-built for that. Already have an existing Squarespace site that just needs fresh content and a tune-up? We can work with that too.

But if you're looking for the best all-round, high-performing digital solution for a new build or business, Wix Studio is where we start. Kelly has built over 500 websites across her career. Her top-performing sites are all on Wix Studio. That's not a coincidence.

Why?

Wix Studio strikes the perfect balance between creative freedom, powerful functionality, and ease of use, for both us and our clients. We're not fans of limitations or overly complex (and costly) solutions, and Wix Studio lets us build fully custom, responsive websites without compromising quality and performance.

One thing WIX does well is improve and develop! We've been blown away by the features and capabilities now available - in fact, our top-performing websites are all set up on WIX!

With advanced Design, SEO and performance tools, Wix is flexible enough to bring our ideas to life and streamlined enough to keep things simple post-launch. Another advantage, clients love that they can easily manage their site going forward without needing a developer on speed dial.

Here's a quick summary of the best bits!

▶︎ FULLY RESPONSIVE AND CUSTOMISABLE DESIGN

Your website needs to look and perform brilliantly everywhere, on desktop, laptop, tablet and phone. Wix Studio's advanced design tools, developer mode and custom code capability mean we're not limited by templates or restrictions. Every site we build is custom, fluid across every device and built around your brand.

▶︎ ADVANCED SEO TOOLS

Wix Studio gives us everything we need to build a strong search presence for your business. From custom meta tags and structured data to SEO patterns and robots.txt control, the platform supports a proper, tailored strategy that works behind the scenes while you focus on running your business. We also build GEO (Generative Engine Optimisation) into every project, so your site is positioned well in AI-powered search tools like Google's AI Overviews and ChatGPT, not just traditional Google results.

▶︎ BUILT-IN BUSINESS TOOLS

Wix Studio comes loaded with ready-to-use business solutions you can plug in, customise and start using straight away. No third-party plugins to maintain, no extra costs, no compatibility headaches. CRM, email marketing, bookings, analytics and industry-specific tools for events, restaurants, hospitality and more. It's everything you need to run your business online, all in one place.

▶︎ MARKETING TOOLS

Powerful integrations with Google Analytics, Facebook Pixel and email marketing tools mean you can track performance, refine your approach and keep customers coming back. All built in from day one.

▶︎ BUILT IN ADVANCED SECURITY

All Wix websites meet the highest international security standards, with automatic updates, secure HTTPS connections and PCI-compliant checkouts. Your visitors' data is protected, and you're not chasing plugin updates to keep it that way.

▶︎ LIGHTNING FAST PERFORMANCE

According to Google Chrome reports, Wix leads the industry in site performance. Globally distributed data centres, 200+ CDN nodes and automatic media optimisation mean your site loads fast regardless of where your visitors are or what device they're on. Fast sites rank better, convert better and keep people on the page longer.

▶︎ SUPERIOR INFRASTRUCTURE & HOSTING

Multi-cloud hosting powered by AWS, Google Cloud and Fastly means your site stays up even if one provider has an outage. No third-party hosting required. The platform handles over 4.5 billion daily requests and is engineered to scale automatically under demand. Wix maintains a 99.98% uptime objective.

▶︎ CLIENT HANDOVER

And, last (but certainly not least!), the client handover! Once your site is live, you need to be able to manage it confidently. Wix Studio's content editor is genuinely intuitive, which means you can update text, images and content without needing a developer. Every KGMG Creative build includes a 1:1 training session with Kelly to make sure you're across everything before we hand over the keys.

Why it matters that we know it inside out:

Kelly is a Certified Global Wix Studio Web Design Expert, one of fewer than 30 professionals across Australia to hold that credential. That means access to an exclusive global network of Wix professionals, direct platform support and early visibility of new features and developments.

For our clients across the Macedon Ranges, Daylesford, Castlemaine, Bendigo and surrounds, that level of platform knowledge translates directly into better outcomes. Fewer limitations, stronger builds, and a team that genuinely knows what the platform can do.

We could keep going. But honestly, the finished product says it better than we can.

View some of our recent websites HERE