Our Story
KGMG Creative was launched in 2017 by directors Kelly & Matt Griffiths (take a wild guess on where the name inspo came from!)
Setting up home and HQ in beautiful Woodend, Victoria the aim has always been to help local business owners within the growing Macedon Ranges and regional VIC community.
While seeking to improve and adapt at each step of the journey, the M.O has remained the same: to connect with like-minded movers and shakers within the region and offer creative digital support like no agency in the big smoke ever could!
How you ask? By listening, learning and connecting with each client like neighbours, friends and in many cases like family!
Not all great businesses change the world.
But every great business changes the world of people around them.
At its core, KGMG exists today to deliver dynamic, creative content and tailored digital marketing solutions.
Dynamic because each team member brings a different skill set.
Tailored because we understand how "out of touch" corporate creative firms or agencies are with small-medium business owners' needs. We only deliver services that are of value to our clients with rates that are flexible enough to suit the budgets of growing grassroots businesses.
KGMG currently services the Macedon Ranges and surrounds!
An award-winning crew of creative storytellers and web designers have been assembled to form a digital marketing A-Team...
Read on, and you'll soon see exactly what we mean...
MEET KELLY!
ALIAS: "Boss Lady"
ROLE: Director
SUPERPOWERS: Website Design, SEO, Creative Strategy, Music Aficionado, Caffeine Addict, Multi-tasker Extraordinaire & Client Counsellor.
BIO: Kelly is KGMG's fearless leader when it comes to all things involving creative content, strategy and website design. With a successful career over the last 2 decades spanning business management, marketing, design, styling and more, she's spent years travelling the globe. Spend a few minutes with her and you can be sure Kell has some interesting stories to tell and continues to drive the KGMG team to innovation!
Quite the extraordinary taskmaster, Kell has the left and the right brain firing on all cylinders, 25 hours of the day, 9 days a week, yet still makes enough time to lend an ear, a laugh, or a round of negroni's to any client in their hour of need.
MEET MATT!
ALIAS: "William Shakesbeard"
ROLE: Director
SUPERPOWERS: Account Manager. Story Teller. Motivator. Communications Wizard. Audio clip Assassin... "does the words".
Also a fine KGMG Receptionist.
BIO: Often the first point of contact, Matt will waste no time getting to know your unique story, tirelessly mining the rhetorical gold in your entrepreneurial journey... now don't be alarmed, but assume that the audio is always rolling.
If you've got a million project ideas floating around in your head he is your man to help shape them into a solid strategy or some killer content.
On hand day and night to discuss content, strategy - or just bounce ideas... Matt is there as our tireless account manager ensuring our family of clients have support whenever they need it!
MEET TIES!
ALIAS: "The GIF Giver" / "Reese but with a T"
ROLE: Photography & Content Creator
SUPERPOWERS: Photographer. Videographer. Visual Strategy. Dad-joke Extraordinaire & Kelly's Right Arm.
BIO: Ties lives in 2 parallel universes: "Burst Mode" and "Dad-joke mode", if he's on deck assume the puns and camera are both in overdrive.
Don't try and fight it! Point him at the subject you want to be shot and witness him turn everyday objects into a series of vibrant portraits, video clips, flat-lays or GIF's... don't say we didn't warn you about the GIF's.
PS. if there is leftover food on the shoot, chances are Ties will be the one eating it!
MEET KENNEDI!
ALIAS: "K-Bob
ROLE: Content Coordinator
SUPERPOWERS: Content creator, client liaison, Canva whisperer, photoshoot coordinator, professional hand model, Wix Jedi in the making.
BIO: In the wide world of digital and content marketing, let’s just say that K-Bob’s got next! Kennedi started in a part-time role at KGMG while completing her Marketing degree and simultaneously working another 15 jobs… not exaggerating…
After graduating and travelling the globe, we are beyond thrilled to have her experience back on the team as a full-time content assassin! There isn’t an area of creative that Kennedi doesn’t have her hands on, and this is just the beginning! Prepare yourself for the industry's next digital marketing all-star!
MEET CHRIS!
ALIAS: "Roy"
ROLE: Graphic Design & Branding Guru
SUPERPOWERS: Digital design, sketch, illustration, satire, vinyl records & rebounding.
BIO: At 6ft 7, The starting Power Forward for KGMG Creative is Chris “Roy” Taaaaaaayloooor! Jokes aside, if we were to build a creative Dream Team, Chris would be on it 10 times out of 10. He brings an impressive 30+ years of graphic design and branding experience to our tight-knit squad, as well as a workhorse mentality. You literally cannot stop this prolific artist, illustrator & author from producing exceptional content!
Through the years Chris’ works have appeared in the globally esteemed Bacchus Marsh Telegraph… as well as The Herald Sun (AUS), The London Paper (UK), The Daily Telegraph (UK), The Big Issue (AUS) & mX newspaper (AUS). To date "Roy" has also illustrated and co-authored a collection of zany children's books on a wide variety of subjects from Aussie Football Anthems to Time Travelling Toilets.
In short, whatever your vision, Chris will craft a dynamic, innovative and spectacular brand identity to match!