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OUR STORY
KGMG Creative was launched in 2017 by directors Kelly & Matt Griffiths (take a wild guess on where the KGMG name inspo came from!). Let’s just say, in that time, we’ve been kept busy, no matter how sleepy you thought Woodend, Macedon Ranges or regional Victoria might be!
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Hundreds of websites, which means hundreds of incredible local businesses and operators in our community and network
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Thousands of incredible images, videos and all manner of visual content created… tens of thousands, soon to be hundreds of thousands… literally showing the world what our clients do best
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Millions is the word count (we checked Grammarly) for all of the stories we’ve told and typed over the years on behalf of our inspiring clients
Some smaller (but powerful) numbers:
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One Josh’s Rainbow Eggs, Macedon Ranges Shire Council Business Excellence Award (2022 Winner + 2021 Nominated)
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Three minutes from the centre of Woodend (two if Kell’s driving) – KGMG HQ is in the thick of it, not in Melbourne, Sydney, LA or further offshore
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Five highly specialised team members (see below), all ‘real humans’, all based right here in regional VIC
Passion, purpose and lasting partnerships.
OUR ETHOS
We love what we do, because we do what we love!
We love working and living in this beautiful part of the world; we love the connection with nature, and we love the wineries, distilleries, restaurants, cafes, live music, art, and local sport… so it’s no surprise that these businesses make up the lion's share of who we support.
Regardless of industry, the M.O has remained the same from day 1: to connect with like-minded movers and shakers within the region and offer creative digital support like no agency in the big smoke ever could!
How you ask? By listening, learning and connecting with each client like neighbours, friends and in many cases like family.
OUR TEAM
Storytellers, Content Creators & Ruckus Makers!
We wouldn’t be where we are today without the support of a dedicated team of digital and content specialists. We are a tight crew that works together and in person daily, rowing in the same direction creatively to make an impact greater than the sum of its parts.
When we say “it’s all in-house”, we mean it – On deck, we have expert photographers, videographers, copywriters, graphic designers, content coordinators and web designers.. and that’s just the tip of the digital iceberg...
Meet Kelly
ROLE:
Director / Creative Director
SUPERPOWERS:
Website Design, SEO, Creative Strategy, Music Aficionado, Caffeine Addict, Multi-tasker Extraordinaire & Client Counsellor.
BIO:
Kelly is KGMG's fearless leader when it comes to all things involving creative content, strategy and website design. With a successful career over the last two decades spanning business management, marketing, design, branding and more, she's spent years travelling the globe working with diverse owners and operators.
Quite the extraordinary taskmaster, Kell has the left and the right brain firing on all cylinders, 25 hours of the day, 9 days a week, yet still makes enough time to lend an ear, a laugh, or a round of negroni's to any client in their hour of need.
Meet Matt
ROLE:
Director / Account Management
SUPERPOWERS:
Account Manager. Story Teller. Motivator. Communications Wizard. Social Media Superhero... Copywriter/ "does the words".
BIO:
Often the first point of contact, Matt will waste no time getting to know your unique story, tirelessly mining the rhetorical gold in your entrepreneurial journey... now don't be alarmed, but assume that the audio is always rolling.
If you've got a million project ideas floating around in your head he is your man to help shape them into a solid strategy or some killer content.
On hand day and night to discuss content, strategy - or just bounce ideas... Matt is there as our tireless account manager ensuring our family of clients have support whenever they need it!
Meet Casey
ROLE:
Content Coordinator
SUPERPOWERS:
Graphic design, content curation, photography, bird whisperer, KGMG office fashionista (sorry Chris, the torch has been passed!)
BIO:
Casey joins the team as our social media Swiss army knife bringing an attention to detail far beyond her young years. Diving into the deep end of the day-to-day coordination of content for all of our accounts, we’re thrilled to be able to call on Casey for graphic design, post curation, photoshoot assistance, customer support… the whole 9 yards.
Outside of the office (and sometimes within) Casey is a proud soldier in the mighty Tay Army (IYKYK), always has a long list of classic re-watchables up her sleeve, and will happily while the hours away birdwatching with her camera at the ready.
Meet Nic
ROLE:
Photographer, Videographer & Content Creator
SUPERPOWERS:
Photography, videography, talent (pending) management, client liaison.
BIO:
A smooth operator with the lens and with the people in front of it; when it’s time for “lights, camera, action”, you can’t shake his cool and precise mindset. Nic is adept at shooting and producing the highest quality photos & videos in fast-paced environments (and looking after our long list of clients, there’s no rest for the wicked!)
Nic brings over a decade of professional shooting and editing experience, but beyond his skills behind the lens, he has a natural ability to put people at ease on shoot, and connect with anyone he interacts with elsewhere.
Meet Chris
ROLE:
Branding, Graphic Design & Creative Strategy
SUPERPOWERS:
Digital design, graphic design, sketch, custom illustration, print artwork, satire, vinyl records & rebounding.
BIO:
At 6ft 7, The starting Power Forward for KGMG Creative is Chris “Roy” Taaaaaaayloooor! Jokes aside, if we were to build a creative Dream Team, Chris would be on it 10 times out of 10. He brings an impressive 30+ years of graphic design and branding experience to our tight-knit squad, as well as a workhorse mentality. You literally cannot stop this prolific artist, illustrator & author from producing exceptional content!
Through the years Chris’ works have appeared in the globally esteemed Bacchus Marsh Telegraph… as well as The Herald Sun (AUS), The London Paper (UK), The Daily Telegraph (UK), The Big Issue (AUS) & mX newspaper (AUS). To date "Roy" has also illustrated and co-authored a collection of books on a wide range of subjects.
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