OUR STORY
We love what we do, because we do what we love!
We love working and living in this beautiful part of the world; we love the connection with nature, and we love the wineries, distilleries, restaurants, cafes, live music, art, and local sport… so it’s no surprise that these businesses make up the lion's share of who we support.
Regardless of industry, the M.O has remained the same from day 1: to connect with like-minded movers and shakers within the region and offer creative and digital support like no agency in the big smoke ever could!
How you ask? By listening, learning and connecting with each client like neighbours, friends and in many cases like family.
Some smaller (but powerful) numbers:
7+
years of building brands
We've spent over 7 years building trusted relationships with hundreds of business owners, operators, organisations and community members throughout our region.
5x
expert local team members
We've brought together a small, passionate, tight kint crew of highly specialised team members (see below), all ‘real humans’, all based right here in regional VIC!
2x
business excellence awards
We're honoured to have won the Josh’s Rainbow Eggs, Macedon Ranges Shire Council Business Excellence Award for the last 2 years in a row. (2022 & 2024)
OUR TEAM
Storytellers, Content Creators & Ruckus Makers!
We wouldn’t be where we are today without the support of a dedicated team of passionate and experienced digital, creative and content specialists.
We are a tight crew that works together, rowing in the same direction creatively to make an impact greater than the sum of its parts.
Meet Matt
ROLE:
Co-Founder & Strategic Director.
SKILLSET:
Social Media & Website Account Management, Marketing Strategy & Copywriting.
BIO:
Matt is often the first point of contact, keen to uncover your unique story and translate it into engaging content. With an extensive background in marketing, operations, and hospitality, he’s the go-to for all things digital marketing strategy.
In collaboration with Kelly, Matt brings structure to each website, crafting the copy, strategic layout, calls to action, and workflow to create a clear map for Kelly to weave her magic and bring it all to life.
Whether it's your first inquiry or a long-term partnership, Matt simplifies the complexities of social media and website marketing, offering clear insights that connect with your audience. He’s always ready to discuss content, strategy, or brainstorm ideas, ensuring our clients feel supported and involved every step of the way.
Meet Nic
ROLE:
Photographer & Videographer.
SKILLSET:
Photo-Video Production, Shoot Management & Client Liaison.
BIO:
Nic is KGMG’s go-to expert when it comes to capturing stunning visuals that tell a story. With over a decade of experience in photography and videography, he’s known for his precision, creativity, and ability to produce high-quality content in fast-paced environments. Whether on-site for a photo shoot or producing the final edits at KGMG HQ, Nic ensures every shot is perfectly aligned with the vision.
Beyond his technical expertise, Nic excels at making people feel at ease in front of the camera – a rare skill. He knows how to guide clients and subjects with a calm presence, getting the best out of everyone for authentic, engaging shots that showcase the people behind the businesses we promote.
Meet Kelly
ROLE:
Co-Founder, Creative & Strategic Director.
SKILLSET:
Website Design, SEO, Creative Strategy & Marketing Strategy.
BIO:
Kelly is the creative powerhouse behind KGMG, guiding all things related to strategy, creative content, and website design. With a career spanning over 20 years, she’s earned her stripes across the areas of business management, branding, marketing, and design—working with businesses of all sizes and industries, both locally and internationally.
Her ability to balance both creative vision and strategic insight has been key in building KGMG’s reputation for delivering exceptional work. Whether it’s overseeing a full website design project, crafting compelling content, briefing a photo shoot, or leading a rebrand, Kelly’s hands-on approach ensures everything we do is aligned with our client's goals.
Known for being both a taskmaster and a mentor, Kelly is passionate about collaborating with clients to bring their ideas to life. She’s always available to guide and support, whether that’s over a quick chat, a coffee, or even a round of Negronis to celebrate a milestone!
Meet Chris
ROLE:
Senior Graphic Designer & Branding Specialist.
SKILLSET:
Graphic Design, Logo Creation, Sketch, Custom Illustration & Print Artwork.
BIO:
With over 30 years of experience in graphic design and branding, Chris is a key player in the KGMG team. His expertise spans all aspects of design, from brand creation to custom logos and illustration; he consistently delivers exceptional content with precision and creativity. Chris brings a workhorse mentality to everything he does, ensuring that every project is executed to the highest standard.
Chris' work has been featured in well-known publications such as The Herald Sun, The London Paper, The Daily Telegraph, and The Big Issue. He has also illustrated and co-authored a range of books and artwork, showcasing his versatility and depth of experience in the creative field.
Meet Casey
ROLE:
Content Coordinator & Junior Graphic Designer.
SKILLSET:
Graphic Design, Content Curation, Shoot Styling & Client Communications.
BIO:
Casey is our "Swiss Army knife," known for her impeccable attention to detail and versatility. Whether it's graphic design, post-curation, or managing the logistics of a photoshoot, she’s the person we turn to for seamless execution. Her ability to envision and style the perfect shoot ensures that every scene is picture-perfect, capturing the essence of what our clients do best.
When not on shoot, it's no secret that Casey channels her inner "fashionista" with a sharp eye for design and aesthetics—skills that come into play when styling our shoots to capture each brand's unique personality.
KGMG Creative was launched in 2017 by directors Kelly & Matt Griffiths (take a wild guess on where the KGMG name inspo came from!).
Let’s just say, in that time, we’ve been kept busy, no matter how sleepy you thought Woodend, Macedon Ranges or regional Victoria might be!
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Hundreds of logos and websites, which means hundreds of incredible local businesses and operators in our community and network
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Thousands of Social Media posts including collaborations, stories, live feeds, custom graphics and every type of content imaginable
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Hundreds of thousands of incredible images, videos, graphics and all manner of visual content created… literally showing the world what our clients do best!
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Millions is the word count (we checked Grammarly) for all of the stories we’ve told and typed over the years on behalf of our inspiring clients