SOCIAL MEDIA MANAGEMENT
For regional businesses that want to show up and stand out.
We're a local creative team based in the Macedon Ranges, managing social media for businesses and community organisations across Central Victoria. From Woodend to Daylesford, Kyneton to Castlemaine, we handle everything in-house so your content is consistent, on-brand and actually working for you.
Strategy. Content. Photography. Copywriting. All of it. Done for you by people who know your region and your community.
FULL-SERVICE MANAGEMENT
Our monthly social media programs cover everything from content planning and creation through to posting, reporting and strategy. Each program is tailored to your business and built around your goals.
We manage your Facebook, Instagram and Google Business Profile end-to-end. Copy, graphics, photography, scheduling, analytics and strategy reviews are all handled in-house by our dedicated team. No outsourcing. No hand-offs. Just a consistent, local team that knows your business.
SOCIAL MEDIA OPTIMISATION & SET UP
Already managing your own socials but not getting the results you want? We offer half and full-day optimisation sessions to set up or refresh your pages, sharpen your strategy and get more from the content you're already creating.
We review your profiles, visuals, copy and performance data, then give you clear, practical recommendations you can act on straight away.
We also run regular workshops through the Macedon Ranges region, helping business owners build their social media confidence with support from our team. See our Short Courses page for upcoming workshop dates.
PHOTO & VIDEO CONTENT CREATION
Great social media starts with great visuals. Our in-house photography and videography team works on-location with businesses across the Macedon Ranges and Central Victoria, capturing images and video that are built for social from the ground up.
Every shoot gives you a library of professional content ready to use across your platforms and campaigns. Shot, edited and delivered by the same team managing your social media. No briefing an external photographer. No chasing files from multiple providers.
Learn more about our Photography & Videography services here.
Recent projects:
WHAT'S INCLUDED?
Here's what our social media clients get as part of their monthly program:
-
Marketing calendar development: Strategic content planning and scheduling to ensure your social media is consistent, timely and aligned with your business goals.
-
Social media page setup and optimisation: Setup or optimisation of Facebook, Instagram and Google Business Profile to ensure profiles are complete, professional and ready to perform.
-
Content creation: In-house photography, videography, graphic design and copywriting created specifically for social media and digital platforms.
-
Platform management: Ongoing management of Facebook, Instagram and Google Business Profile to keep your accounts active, consistent and on-brand.
-
Posting and scheduling: Management of posts, reels, stories and highlights to maintain regular visibility and engagement.
-
Inbox and comment management: Monitoring and responding to messages and comments to support customer enquiries and engagement.
-
Website and e-commerce integration: Linking social media content to your website and online store to support traffic and conversions.
-
Reporting and insights: Clear reporting on performance, engagement and reach, with practical insights to guide ongoing improvements.
-
Email marketing strategy and campaigns: Email marketing setup and campaign delivery using Wix, Squarespace or Mailchimp, where appropriate.
-
Paid social advertising: Facebook and Instagram advertising campaigns designed to increase reach, engagement or conversions. *
* Paid social advertising (Facebook and Instagram ads) is available as a complement to your organic social media program.
If your business requires a dedicated paid ads strategy as a standalone service, we would recommend you seek out a stand alone provider.
What Our Clients Say
Trusted by businesses and community organisations across the Macedon Ranges and Central Victoria.
"When we first took on Woodend Cellar and Bar, we knew that social media was an incredibly important facet of the business to connect with the local community. As new business owners and with a six-month-old baby, the timing of meeting Kelly and Matt could not have been more serendipitous! Their ease of continuing our voice, our aesthetic and understanding our needs has been so welcome. Not only socials but also building our website. We had the vision, they had the ability. Kelly and Matt are not only generous with their time and their knowledge, they are genuine in what they do. True wizards."
Adam and Jacqui | Woodend Cellar and Bar | Woodend
Service: Social Media, Web Design
"The team at KGMG have been incredible. Working intricately with the whole team here at Mount Towrong, they took the time to understand our needs and the brand. They continue to exceed expectations, always coming up with new ways to ensure our brand growth and exciting new content, all coupled with some awesome photoshoots. We recommend KGMG to all businesses looking for a quality team that takes the scaries out of social media strategy and planning. Thank you to Matt, Kelly, Nic and the whole team!"
George & Adam | Mount Towrong Vineyard | Mount Macedon
Service: Social Media, Photography
"We engaged KGMG Creative to assist in developing our social media and creating a new website for our residential building company. From our first initial meeting, both Kelly and Matt understood our goals and our needs in producing a more professional and dynamic media presence. KGMG's expertise in social media, web design and photography has assisted our company greatly in our exposure and engagement with future clients. We have found the KGMG team to be very accommodating, flexible and a pleasure to work with. The team have a great eye for detail and have captured some amazing photos of our building projects. The other great attribute about KGMG Creative is how ingenious the team are in putting all of the media content together. We look forward to continuing our partnership with KGMG and can highly recommend them to other companies or individuals wanting to achieve similar results."
Daniel and Sam | BuildTrend Homes | Macedon Ranges
Service: Social Media, Web Design, Photography
HANDS-ON SUPPORT,
FOR REGIONAL BUSINESSES
We're not a city agency managing accounts from a distance. We're local, and we work with you closely... on-site, face-to-face, and in the same communities you're building your business in.
Our team understands the rhythms of regional business: the events, the seasons, the word-of-mouth culture that makes this part of Victoria tick. That local knowledge shapes everything we do, from the content we create to the strategy we build around your goals.
Have a question? You'll speak directly with our team, not a digital assistant. Want to brainstorm content or plan ahead? We'll sit down with you. Whether you're in Woodend, Daylesford, Kyneton, Castlemaine or anywhere across Central Victoria, we're here and we're reachable.
Learn more about our team here.
