In this tutorial, KGMG Creative photographer Nic demonstrates how he uses different focal lengths to bring out the best in product photography.
When capturing images with multiple elements, a shorter focal length helps keep everything in focus, making it ideal for lifestyle shots where you want to show context and tell a story. This wider lens lets you fit more into the frame while maintaining balance across various focal points, helping create an overall vibe or scene.
On the other hand, a longer focal length is perfect for isolating a single product, drawing attention to key features like branding, labels, textures, or colours. In these shots, you'll notice that the background and secondary elements are blurred, allowing the primary subject to stand out with greater impact.
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